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Data & Insight
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Marketing effectivenessBenchmark: Online communities and advisory boards
Read more about "Benchmark: Online communities and advisory boards"A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
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Digital policyMarketing effectivenessDGX Benchmark: Google Analytics (July 2022)
Read more about "DGX Benchmark: Google Analytics (July 2022)"WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
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Marketing technologyMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technologyChina Forum (July 2022)
Read more about "China Forum (July 2022)"Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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Marketing technologyMarketing technologyMarketing technologyMedia Forum APAC (June 2022) eCommerce in South-East Asia
Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
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Agency managementAgency remuneration & contractsData collection & privacyBenchmark: Media agency first party data liability caps
Read more about "Benchmark: Media agency first party data liability caps"A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
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ChannelsMarketing effectivenessBenchmark: Purchase funnel media investment allocation for fast moving CPGs
Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technologyMedia Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
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Brand purposeBrand reputationData-driven marketingMarketing effectivenessWFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
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Marketing technologyDigital transformationMarketing technologyMarketing technologyMarketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
Read more about "Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?"Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…
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CreativityMarketing effectivenessCreative effectiveness is not about taking risks
Read more about "Creative effectiveness is not about taking risks"Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
Our upcoming events
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
About WFA
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Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.